The "80-20 Rule," or the "Pareto Principle" Guides Our Strategies

It is a proven fact that 20% of input drives 80% of output. The exact proportions may vary somewhat, but the principle itself has been proven for customers, marketing decisions, retail products or retail store associates. For example:

•	20% of retail customers drive 80% of retail sales
•	20% of retail product categories produce 80% of retail sales.
•	20% of marketing & management decisions impact 80% of results
•	20% of retail customers deliver 120% of retail profits
•	20% of retail store associates produce 80% of store sales