The Pareto Approach

Customer purchase data from retail transactions along with customer insights taken from Pareto's proprietary segmentation models provide the basis for specific CRM strategies. In other words, we turn customer data into strategy, strategy into targeted tactics, then measure the results of every investment made.

Although the "Pareto Principle" underscores all strategies, the tactics for execution will vary based upon the preferred method of communication of the target customer. Most often these include; direct mail, digital media, loyalty card programs, point of purchase advertising and measured mass media.