John Goodman is President of Pareto Marketing, Inc. He is nationally recognized as an expert in retail CRM and retail marketing strategy. In addition to Pareto Marketing, Inc., his retail experience includes 25 years as a Senior Executive for Helzberg Diamonds, a subsidiary of Warren Buffett's, Berkshire Hathaway. He received a B.S. in Journalism from the University of Kansas and Professional Certificate of Direct Marketing from the University of Missouri at Kansas City.

He is published in Direct Marketing Success Stories and Successful Direct Marketing Methods. His leadership in retail marketing includes chairing the Retail Council of the national DMA, chairman of the Kansas City Direct Marketing Association and chairman of the KCDMA Education Foundation. He is the recipient of the "Direct Marketer of the Year" award.