PETZOO

PetZoo, a regional retailer of pet supplies has enjoyed market dominance in Alaska for the past 20 years. When a national "big box" chain entered the market the company called upon Pareto Marketing to not only fend off the national "big box" competitor but also to drive comp store sales and profit increases. PetZoo and Pareto™ Marketing worked alongside one another to design and deploy a targeted marketing strategy which is focused on the unique strengths of the more agile, service oriented PetZoo. This highly targeted contact strategy resulted in renewed comp store sales gains, increased customer retention and long term customer loyalty.