Increased customer referrals :

The importance of customer referrals has taken on greater significance in the retail marketplace than ever before. Think about it, when you need a quick, reliable, answer for where to shop for a product you know little about, where do you turn? Most likely to friends, family or peers who you trust and are knowledgeable about specific areas of interest, etc. And what forms these trusted opinions? A consistent, positive shopping experience followed up by relevant, timely, and appropriate communications. In other words, a professional, database marketing contact strategy which supports a positive store experience.