ABOUT THE COMPANY

Pareto™ Marketing, Inc., is focused on applying the “Pareto Principle” to increase sales, drive store traffic and deliver incremental profits specifically for retail companies. The “Pareto Principle” also referred to as the “80/20 rule” teaches us that 20% of input drives 80% of output. This principle was developed by Italian economist Vilfredo Pareto and has been proven out over the past 100+ years. It applies directly to retail companies of all shapes and sizes who consistently experience a relatively small portion of core customers generating a large portion of total profits. Rather than create general branding strategies which appeal to a wide variety of customers, at Pareto ™ Marketing, Inc. we instead apply a riveted focus on the 20% of existing customers who deliver 80% of profits. Our mission is to increase retention and purchasing of these core customers as well as to leverage their loyalty through customer referrals.